Marketing

Why You Should Be Using Social Media Marketing to Introduce Your Business to Taiwan

Taiwan is one of the most connected markets in the world. With over 20 million people in Taiwan using the Internet (and a whopping 93% of that number using smartphones), the Taiwanese online market is an active, engaged pool of potential customers.      On average, mobile phone users spend nearly four hours a day surfing …

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Digital Marketing in Taiwan: The Landscape, Top Trends, and How to Prevail Over the Competition

Japan famously became a global manufacturing powerhouse in the decades following World War II, but the young nation of Taiwan was not far behind. While much of Taiwan’s former manufacturing capacity has since emigrated westward, the island of Formosa is still a hotbed of industrial and commercial activity.  With a per-capita GDP more than three …

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Ecommerce in Taiwan and What Every Business Needs to Know

The ecommerce market in Taiwan continues to grow at a rapid pace. Experts valued the market at US$37.6 billion in 2016 and expect it to grow at an average rate of 10-20 percent over five years. Because of this growth, these experts expect to see the country’s online retail platform sales overtake physical retail store …

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Digital Marketers Strategizing

A Comprehensive Digital Marketing Guide for the New B2B Buyer’s Journey

Digital marketing spending is expected to grow by 3.8 percent in 2019, with a total of $625 billion. The leading contributor to the growth remains to be the Asia Pacific, which supplies 42 percent of the global increase. Brands are shoring up digital marketing spending because consumer attention has shifted to digital platforms, from listening …

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