The Role of Social Media Marketing in Helping Your Business Succeed

The Role of Social Media Marketing in Helping Your Business Succeed

Many business owners feel one of two things when it comes to social media — they’re already too late to start, or they haven’t been successful in getting the customers they want. If you see yourself in either of these situations, you’ll want to rethink your view on marketing with social media. This tool is instrumental in helping your business grow and succeed.

According to the Social Media Marketing Industry Report by the Social Media Examiner, over half of marketers who have been utilizing social media marketing strategies for more than two years have reported increased sales.

Additionally, social media marketing goes beyond helping B2C businesses prosper. It’s useful for B2B companies, as well — especially in the area of lead generation. These organizations, whether local or international, can utilize Facebook, LinkedIn, and other social media platforms to establish industry trust and raise exposure. Doing so will attract and guide the right customers to their website. As site traffic increases with the help of social media, a rise in qualified leads is likely to follow.

If you need further convincing, here are great reasons to invest your time and money into this marketing tool:

Posts on Social Media Drive Targeted Traffic

A substantial portion of your leads and customers are on social media, regardless of your industry, segment, and audience. A study conducted by the Pew Research Center revealed that roughly two-thirds (68 percent) of adults in the U.S. are Facebook users. Among respondents aged 65 and up, 37 percent are social media users. Among 18 to 24-year-olds, 45 percent use Twitter, and 78 percent are on Instagram.

Having access to these online users helps you increase traffic, specifically for new content on your website. When you update your home page or post a new blog, it can gain some traction with Google. This means that only a few customers will be aware of the new content until the next time they are searching for your service or product.

Social media posts allow the public to locate your new content and click through to your site. Since these posts primarily appear in the feeds of followers and users interested in your product or service, that traffic is usually targeted. It brings in the visitors you want to attract and increases your traffic volume.

You’ll Have a Better Understanding of Your Audience

People Using Their Mobile Phones

Part of what makes social media platforms like Instagram and Twitter effective as marketing tools is the engagement you have with your customers. By checking out their status updates and tweets, you’ll gain valuable insights into their daily lives, as well as answer questions like:

  • What websites do they visit?
  • What types of posts do they love to share?
  • What are their hobbies?
  • What products or services are they purchasing?

These insights provide apparent benefits to the business. By understanding your customers better, you’re able to identify customer pain points, refine your product strategy, and improve sales conversions.

A Solid Social Media Presence Boosts Brand Loyalty

According to a report by Texas Tech University, brands that have active social media profiles have more loyal customers. When you are interacting with social media users, you’re establishing rapport and connection. You’re allotting time to give followers helpful information without demanding anything in return.

It shows customers that you value them as actual people and not merely as a source of revenue. Customers will start to see you as an entity with personality, values, and vision. This can make a huge difference in a competitive market.

When you need help with digital marketing, turn to WWHaT Digital. We are a total solution agency that provides a range of online marketing services, including SEO, social media, paid ad, and content marketing. We help businesses in the Asia Pacific market to the U.S. and international audiences. Our team has a global presence and years of experience in serving hundreds of clients.

Call +886 988554481 for a free assessment.

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